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Getting good results from AdWords relies on a few important variables and dynamics. We discuss these with you, and ensure each stage is optimised.

It's not uncommon for a website to be unsuitable for AdWords. E.g. too low demand, too poor a website, too low a profit margin to be able to afford clicks, or too fierce competition to make it worthwhile. This is why its essential to discuss your situation with an expert beforehand - contact us for advice with no strings, pressures or nonsense!

Real-World Demand: Your products or services needs to address an issue that enough people are searching for (or related terms). The number of 'impressions' in an AdWords account describes the amount of times your ad has been displayed. This isn't always a measure of actual demand though - some DIY accounts often have keywords which display ads to irrelevant searches. We make the absolute most of demand with thorough keyword research, structured for relevance.

Cost per Clicks: How much you pay on a click depends on what your competitors are bidding, where you want to be positioned, and the quality score of the keyword (which itself depends on the relevancy of the ad, and the website landing page). The clicks need to be cheap enough to be able to buy enough clicks within your profit margin to make a sale. This also depends on your conversion rate.

Conversion Rate: This is how many sales/enquiries your site is able to produce with your clicks. A high conversion rate can afford you higher bids for your keywords, because you need fewer to make a sale. This then places you higher in the listings, increasing your click-through rate, and therefore sales. Once an account is water-tight and generating clicks for relevant searches, a low conversion rate is always due to the website.

The Efficiency of the Website: Frequently the biggest bottle neck to results, websites are also a complex formula themselves. The right balance of credibility, persuasiveness, user-friendly nagivation and easy contact methods is essential to get a good conversion rate. We have increased conversion rates from 2-30% with some small but powerful recommendations to client's sites.

Click here to learn about having your AdWords campaigns professionally managed for results.